Heaps Bueno Way of Life
In 2024 I had the fortune of crossing paths with Caroline, a wonderful Aussie living in Nosara. She opened her shop, Bottle-O, back in 2022 and was in need of some fresh graphics for her brand surrounding her catchphrase "Heaps Bueno", which is a crossover of the Australian phrase "heaps" and the Spanish word "Bueno".
Vintage Vibes
To begin, we explored the current brand. Caroline expressed that while the original graphics were great as a starting point, they were quite clean and simple. The inspiration for this line of graphics was rooted in 80s pop culture, fun characters, and bright colors. We aligned on the different styles I would explore through moodboards, and I put pen to paper!
What did I do?
- Refined moodboards for the different graphics
- Character sketches
- Font exploration
- Color palette and color combinations
The Heart of Heaps Bueno
We went through a couple rounds of iterations and finally arrived at a portfolio of graphics that represented the heart of Heaps Bueno and Bottle-O. The final font selection is fun and vintage, the heart character is quirky and very Nosara, holding up a peace sign and a glass of wine. We leaned into pinks and reds, hemp and black.
The heart character (I call him Don Corazón) has now become an icon for the Bottle-O brand, he appears on all the merch, stickers, hats, t-shirts and even a mural in one of her shops! It was incredibly fun to collaborate with Caroline on further building her brand and bringing this character to life.
Cheers!
